Laura Allan

Enthusiast
DISC Type : i

Sales Manager at The Aussie Plant Based Co.

Australia

Overview

Laura Allan is a seasoned FMCG sales expert and the founder of Isaacs Snacks, a brand born from her mission to provide healthier, all-natural food for children. With a background including a BSc in Psychology and roles at MECCA and Revlon, she is described as a leader with fearless leadership and incredible negotiation skills.

As a mother of two, Laura was motivated to create her snack range after becoming concerned by the amount of sugar and artificial ingredients in existing childrens products. She started by developing recipes in her own Melbourne kitchen, driven by a passion to help parents make better food choices.

Her snack brand, Isaacs Snacks, won the 2024 Healthy Food Award for Best Sweet Snack, validating her kitchen creations on a national level.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Healthy Kids' Food
Founded Isaac's Snacks to combat high sugar and artificial ingredients in children's food, with a mission to help parents make better choices and create a healthier future.
FMCG Brand Scaling
Successfully scaled her own brand from her kitchen to being stocked in 900 Woolworths stores, achieving 848% growth in six months and navigating production challenges.
Natural Ingredients
Passionate about creating products with no refined sugar, dairy, fillers, or artificial additives, committing her brand to use 10 natural ingredients or less.

Media Appearances

130 Burnout to Breakthrough: How Laura Allan Scaled Isaac's Snacks. Featured in Spotify

See Now

Work History

7-2024
Sales Manager at The Aussie Plant Based Co.
9-2021
Founder at Isaac's Snacks
1-2019 - 8-2021
Sales Director at The TOM Co
6-2018 - 12-2018
Brand Manager/Buyer - Fragrance, Hair and Body at MECCA Brands
7-2016 - 1-2018
Sales Controller: Revlon Cosmetics at Revlon

Education

2001 - 2003
English PGCE from Manchester University
1998 - 2001
Bsc Psychology from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 8 Location : Australia Job Level : Middle Designation : Sales Manager at The Aussie Plant Based Co.
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.