Laura Allerton

Commander
DISC Type : D

Head of Organic at Receptional

Leighton Buzzard, England, United Kingdom

Overview

Laura Allerton is the Head of Organic at Receptional, where she leads SEO, content, and digital PR teams. A marketing leader and strategist, she specializes in building high-performing teams and aligning organic strategies with client objectives. She holds a Masters degree in Journalism at a distinction level.

Outside of work, Laura has volunteered as a radio presenter and blogger, writing about music and local events. She has also received an award for achievement in dance. A recent social media post indicates she is an expecting mother, sharing the first appearance of her "baby bump" on camera.

Unique fact: Laura has experience as a volunteer radio presenter, hosting a weekly show using voice tracking software.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Organic Growth
As Head of Organic, she leads and scales SEO, content, and digital PR teams to deliver commercial success for clients.
People Development
States she is passionate about developing people, building high-performing teams, and improving processes and systems within her department.
Digital PR
A specialist in Digital PR, she oversees this function as part of her leadership role at an award-winning digital marketing agency.

Media Appearances

Laura has no verified media appearances

Work History

10-2023
Head of Organic at Receptional
8-2022 - 10-2023
Content Manager at Receptional
11-2020 - 8-2022
Senior Content Writer at Receptional
10-2020 - 12-2022
Contributing Blogger and Radio Presenter at Leighton Buzz Radio
5-2020 - 11-2020
Social Media Coordinator at IT Career Switch

Education

2016 - 2017
Master’s Degree from University of Lincoln
2011 - 2014
English BA (hons) from University of Chichester

More Information

Social Presence :

Prographics :

Exp : 12 Location : Leighton Buzzard, England, United Kingdom Job Level : Mid-senior Designation : Head of Organic at Receptional
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If convinced, they can reach decisions quite fast.
  • Can Laura take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laura

Personality Compatibility


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