Laura Bermudez

Questioner
DISC Type : c

Senior Director, Product Marketing at PGIM

New York City Metropolitan Area, United States

Overview

Laura has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2026
Senior Director, Product Marketing at PGIM
10-2021 - 4-2026
Senior Director, Institutional Marketing, DC (Defined Contribution) Solutions at PGIM
6-2019 - 10-2021
Director, Product Marketing - Multi-Asset, Liquid Alternatives, Quantitative Equity at PGIM
4-2014 - 5-2019
Institutional Marketing & Client Service - Fixed Income, Multi-Asset at Stone Harbor Investment Partners
5-2008 - 4-2014
Associate Director, Institutional Product Services - Fixed Income at Lord Abbett

Education

Bachelor of Science - BS from NYU Stern School of Business
Education details unavailable from Klein Forest High School, Houston, TX

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Product Marketing at PGIM
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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