Laura Capanema

Visionary
DISC Type : Ds

Senior Creative Content Strategist, LATAM at Deezer

São Paulo, São Paulo, Brazil

Overview

Laura Capanema is a Senior Creative Content Strategist at Deezer with 15 years of experience leading content for brands like Airbnb, Meta, and UOL. A journalism graduate from PUC Minas, colleagues describe her as exceptionally creative, inspiring, and a passionate storyteller who excels at managing cross-functional teams and discovering new talent.

Laura is deeply engaged in creating compelling narratives through various media, particularly audio. She has creatively directed and published several original podcasts for Deezer, including the award-winning "A Playlist Da Minha Vida, " showcasing her passion for high-quality, engaging audio content that resonates with Latin American audiences.

Unique fact: Laura is an award-winning journalist, having received the prestigious Prêmio Abril de Jornalismo in 2015 for her work.

Personality Overview

Early Adopter

Risk Tolerant

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

LATAM Content Strategy
Currently leads publishing and editorial strategy for Deezer across Latin America, and previously managed LATAM content programs for Airbnb, demonstrating deep regional expertise.
Podcast Production
Served as Podcast & Audiobooks Manager at Deezer, acting as Creative Director for original shows like the award-winning "A Playlist Da Minha Vida".
Brand Storytelling
Has over a decade of experience creating brand narratives and multi-channel content strategies for global companies including Meta, Globoplay, UNESCO, and Pixar.

Media Appearances

Laura has no verified media appearances

Work History

4-2025
Senior Creative Content Strategist, LATAM at Deezer
7-2021 - 4-2025
Podcast & Audiobooks Manager at Deezer
7-2020 - 7-2021
Content Strategist, Producer & Audiovisual Editor @ UOL MOV at UOL - Universo Online
8-2019 - 8-2020
Content Production Manager, LATAM at Airbnb
1-2018 - 8-2019
Digital Content Producer, LATAM at Airbnb

Education

2005 - 2010
Jornalismo from PUC Minas
2007 - 2007
Communications and Visual Arts from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Senior Creative Content Strategist, LATAM at Deezer
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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