Laura Castaneda

Pioneer
DISC Type : sid

Sr. Director, Marketing and Strategic Communication at Xentria, Inc.

Greater Chicago Area, United States

Overview

Laura has no verified overview

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2025
Sr. Director, Marketing and Strategic Communication at Xentria, Inc.
3-2020 - 3-2025
Managing Director at E Squared Communications
1-2018 - 3-2020
VP Client Services at E Squared Communications
1-2017 - 1-2018
Group Account Director at Cambridge BioMarketing
1-2012 - 1-2017
Group Management Supervisor at Cambridge BioMarketing

Education

BS from Butler University
Education details unavailable from University of Galway

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Senior Designation : Sr. Director, Marketing and Strategic Communication at Xentria, Inc.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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