Laura Cespedes

Questioner
DISC Type : c

Vice President, People and Performance - NA Manufacturing Operations at The Kraft Heinz Company

United States

Overview

Laura has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

2-2022
Vice President, People and Performance - NA Manufacturing Operations at The Kraft Heinz Company
1-2018 - 11-2020
Sr. HR Director ISC North America at Mondelēz International
1-2015 - 3-2016
HR Director Markets Latin America at Mondelēz International
6-2013 - 1-2015
HR Director Mexico at Mondelēz International
2-2011 - 6-2013
HR Director CARICAM at Mondelēz International

Education

1994 - 1997
Licenciado from Universidad Internacional de las Américas
Education details unavailable from Colegio Calasanz

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Senior Designation : Vice President, People and Performance - NA Manufacturing Operations at The Kraft Heinz Company
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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