Randall Telfer

Enthusiast
DISC Type : i

Vice President, Digital Marketing at Interscope Records

Los Angeles, California, United States

Overview

Randall Telfer serves as the Vice President of Digital Marketing for Interscope Records, where he applies his expertise in brand strategy and paid social advertising. A graduate of the University of Southern California, he has built a significant career in the music industry, including a long tenure growing within Warner Records.

Outside of marketing, Randall is a former professional NFL player. As a tight end for the Cleveland Browns, his commitment to community service was recognized through his nomination for the Walter Payton Man of the Year Award. This dedication to character and leadership was also honored with the Bob Chandler Award at USC.

Randall made a remarkable career transition from being a professional athlete in the NFL to becoming a senior digital marketing executive in the music industry.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Music Marketing
He leads digital marketing at a major record label and previously rose through the ranks at Warner Records with a focus on urban music.
Artist Brand Strategy
His professional focus is on developing dynamic brand strategies for artists to capitalize on various market opportunities.
Athlete Career Transitions
He successfully navigated a significant career change from a professional NFL player to a high-level executive in a different competitive industry.

Media Appearances

Randall has no verified media appearances

Work History

2-2025
Vice President, Digital Marketing at Interscope Records
12-2024 - 2-2025
Senior Director, Digital Marketing - Urban Music at Warner Records
1-2023 - 1-2025
Director, Digital Marketing - Urban Music at Warner Records
6-2022 - 1-2023
Associate Director, Digital Marketing - Urban Music at Warner Records
6-2021 - 6-2022
Manager, Digital Marketing - Urban Music at Warner Records

Education

2014 - 2017
Master's Degree from University of Southern California
2010 - 2014
Bachelor's Degree from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President, Digital Marketing at Interscope Records
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Insights For Selling To Randall

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randall is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Randall

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Randall move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Randall take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Randall

Personality Compatibility


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