Laura Cole

Commander
DISC Type : D

Content Committee, 2023 CASE Editors Forum at Council for Advancement and Support of Education

Portland, Oregon, United States

Overview

Laura has no verified overview

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

11-2022 - 4-2023
Content Committee, 2023 CASE Editors Forum at Council for Advancement and Support of Education
12-2021 - 3-2022
Co-Chair, 2022 CASE Editors Forum at Council for Advancement and Support of Education
8-2021
Owner at Laura Cole Content Consulting
9-2019 - 7-2020
Co-Chair, 2020 Editors Forum at Council for Advancement and Support of Education
12-2015 - 7-2021
Director of Editorial and Content Strategy at University of Central Florida

Education

2004 - 2008
MA from Rollins College
2000 - 2004
BA from Rollins College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Portland, Oregon, United States Job Level : N/A Designation : Content Committee, 2023 CASE Editors Forum at Council for Advancement and Support of Education
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Laura take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Laura

Personality Compatibility


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