Laura Cooper

Balancer
DISC Type : S

Head of US Regulatory Advertising and Promotion at LEO Pharma

New York City Metropolitan Area, United States

Overview

Laura has no verified overview

Personality Overview

Process-Oriented

Good Listener

Risk-Averse

They are polite and respectful but practical.  Even if it takes time, they prefer following the process. They are comfortable taking a long term view.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2021
Head of US Regulatory Advertising and Promotion at LEO Pharma
9-2015 - 10-2021
Senior Director, Head of GRA Advertising and Promotion for Immunology, Oncology and Primary Care at Sanofi
7-2014 - 9-2015
Director, Commercial Regulatory Affairs at Eisai
6-2012 - 7-2014
Head-Director, Regulatory Affairs Advertising and Labeling at Ferring Pharmaceuticals
1-2011 - 6-2012
Associate Director, Commercial Regulatory Affairs at Eisai Pharmaceuticals

Education

1994 - 1998
Education details unavailable from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of US Regulatory Advertising and Promotion at LEO Pharma
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be very observant about how they perceive the risk in the decision
  • Share information about the process and how it would address all concerns
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t brush off their concerns, their comfort with you will go down
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Laura

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can be very slow in making decisions.
  • Can Laura take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Laura

Personality Compatibility


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