Laura Crawford

Energizer
DISC Type : I

Senior Manager, Automotive Product Marketing at Chamberlain Group (CGI)

Greater Chicago Area, United States

Overview

Laura Crawford is a Senior Product Marketing Manager at Chamberlain Group (CGI), specializing in connected car and smart home ecosystems. She excels at driving B2B and B2C Go-To-Market strategies and sales enablement.

Lauras interests include automotive brands like General Motors and Toyota North America. She has actively posted about new product launches and collaborations in the connected vehicle space.

She holds a United States Patent for a cloud-enabled vehicle autostart monitoring system.

Personality Overview

Relationship Oriented

Full Of Energy

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Connected Vehicle Technology
Her current role focuses on automotive product marketing, developing access solutions that connect vehicles to smart home ecosystems, and she frequently posts about new integrations.
Go-To-Market Strategies
Laura's expertise lies in developing and executing end-to-end B2B and B2C Go-To-Market strategies for new products and solutions, as highlighted in her professional summary.
Product Marketing
With extensive experience in product marketing across multiple companies, Laura focuses on increasing awareness, accelerating adoption, and delivering business impact through strategic programs.

Media Appearances

Laura has no verified media appearances

Work History

1-2018
Senior Manager, Automotive Product Marketing at Chamberlain Group (CGI)
4-2013 - 1-2018
Manager, Marketing Communications for Perimeter Access Solution & Automotive Lines of Business at The Chamberlain Group
2005 - 2009
Trade Marketing Manager at Cars.com
4-2003 - 3-2013
Senior Manager, Trade Marketing at Cars.com
2003 - 2005
Associate Affiliate Marketing Manager at Cars.com

Education

Bachelor of Science from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Chicago Area, United States Job Level : Middle Designation : Senior Manager, Automotive Product Marketing at Chamberlain Group (CGI)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laura

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laura take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laura

Personality Compatibility


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