Laura Davies

Enthusiast
DISC Type : i

Advisor to the Board at Spark Drinks

United Kingdom

Overview

Laura is a senior sales professional with over 20 years of experience in the FMCG sector, specializing in driving sales growth and profitability for smaller companies. As a Commercial Board Advisor, she helps startups navigate the UK retail landscape. She holds a BA in Modern Languages from the University of Strathclyde.

Outside of her commercial roles, Laura is a mother to boys and has been actively involved in her community as the Vice Chair for her sons youth football club. She is passionate about supporting others, which is reflected in her volunteer work and unique personal development pursuits.

Unique fact: Laura is a certified Birth Trauma Resolution and Hypnobirthing Practitioner.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Startup Mentorship
Serves as a Board Advisor for startups like Spark Drinks, helping founders with re-branding, investor pitches, and navigating the UK retail landscape.
FMCG Sales Strategy
Has over two decades of experience improving profitability and growing brands within the FMCG sector, including securing a £12m contract with a major multiple.
Personal Growth
Has posted about the importance of gaining new skills, saying yes to intimidating opportunities, and advice she received to "stop playing small."

Media Appearances

Laura has no verified media appearances

Work History

10-2025 - 4-2026
Advisor to the Board at Spark Drinks
8-2025
Board Advisor at Connectd
4-2025
Senior NAM - Retail, Convenience & Discount at Roberts Bakery 1887
1-2023 - 12-2023
Vice Chair at Cuddington & Sandiway JFC
5-2022 - 4-2025
NAM Retail at Hilltop | certified B-Corp

Education

9-2002 - 6-2006
BA Modern Languages from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : N/A Designation : Advisor to the Board at Spark Drinks
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.