With over 20 years in retail and CPG, Laura is a marketing executive who specializes in creating commerce-led brand experiences. She possesses deep expertise in brand strategy, customer experience, and applying emerging technology to physical retail environments. People often describe her as a dynamic, generous, and gifted strategist.
Originally from Daytona Beach, Laura was an artist in her youth and remains passionate about how creativity and technology intersect. She is an active runner and has channeled this passion into supporting causes she cares about, such as research for spinal cord injuries.
She is a published author and was named Most Outstanding Individual of the Year by The Global Digital Signage Awards.
Read the full overview →If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies. They like to keep things under control.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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