Laura Davis

Trailblazer
DISC Type : DI

Vice President Marketing at Videri Inc.

United States

Overview

With over 20 years in retail and CPG, Laura is a marketing executive who specializes in creating commerce-led brand experiences. She possesses deep expertise in brand strategy, customer experience, and applying emerging technology to physical retail environments. People often describe her as a dynamic, generous, and gifted strategist.

Originally from Daytona Beach, Laura was an artist in her youth and remains passionate about how creativity and technology intersect. She is an active runner and has channeled this passion into supporting causes she cares about, such as research for spinal cord injuries.

She is a published author and was named Most Outstanding Individual of the Year by The Global Digital Signage Awards.

Personality Overview

Informal

Values Relationships

Persuasive

If they come to believe in your value proposition, they will be your champion.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Retail Experience
Her entire career is focused on creating meaningful retail experiences that bridge the physical and digital worlds, connecting people to brands in memorable ways.
Digital Signage
She serves on the board of the Digital Signage Federation, has won multiple awards in the field, and wrote a book on in-store digital media.
Brand Strategy
As founder of Branded Ground, her advisory work focuses on the intersection of brand strategy, business goals, and human behavior to help companies find clarity.

Media Appearances

Laura has no verified media appearances

Work History

4-2026
Vice President Marketing at Videri Inc.
8-2021
Founder & Principal at Branded Ground
3-2021
Fractional CMO at All Point Retail
1-2021
Member of the Board of Advisors + Fractional Marketing Consultant at IoTecha Corp
1-2020 - 8-2021
Chief Strategy Officer at InReality, LLC

Education

Bachelor of Science - BS from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Senior Designation : Vice President Marketing at Videri Inc.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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