Laura Davis in

Laura Davis

Trailblazer · DISC type DI
Vice President Marketing at Videri Inc.
📍 United States

With over 20 years in retail and CPG, Laura is a marketing executive who specializes in creating commerce-led brand experiences. She possesses deep expertise in brand strategy, customer experience, and applying emerging technology to physical retail environments. People often describe her as a dynamic, generous, and gifted strategist.

Originally from Daytona Beach, Laura was an artist in her youth and remains passionate about how creativity and technology intersect. She is an active runner and has channeled this passion into supporting causes she cares about, such as research for spinal cord injuries.

She is a published author and was named Most Outstanding Individual of the Year by The Global Digital Signage Awards.

Read the full overview →
Experience
20 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
United States
Personality Overview

How Laura shows up

Informal
Values Relationships
Persuasive

If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Priorities

Topics Laura cares about

Retail Experience
Her entire career is focused on creating meaningful retail experiences that bridge the physical and digital worlds, connecting people to brands in memorable ways.
Digital Signage
She serves on the board of the Digital Signage Federation, has won multiple awards in the field, and wrote a book on in-store digital media.
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Career

Work history

4-2026
Vice President Marketing
Videri Inc.
8-2021
Founder & Principal
Branded Ground
3-2021
Fractional CMO
All Point Retail
1-2021
Member of the Board of Advisors + Fractional Marketing Consultant
IoTecha Corp
1-2020 - 8-2021
Chief Strategy Officer
InReality, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science - BS
University of Phoenix
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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