María Suárez García

Questioner
DISC Type : c

Subdirectora Viaje del Cliente (Customer Journey) at GNP Seguros

Mexico City, Mexico

Overview

María Suárez García es Subdirectora de Viaje del Cliente en GNP Seguros, donde se especializa en enriquecer la experiencia y la lealtad del cliente. Con un MBA del Tecnológico de Monterrey, su carrera se ha centrado en el diseño de programas de retención y fidelización. Sus colegas la describen como una ejecutiva estructurada, organizada y eficiente con un claro enfoque en el cliente.



Ella cree que la clave para la lealtad no es solo la satisfacción, sino la creación de una conexión emocional con los clientes.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Mapeo del Viaje del Cliente
Su rol actual y anterior en GNP Seguros y Afore XXI Banorte se centra en definir e implementar estrategias basadas en el viaje del cliente.
Lealtad y Retención
Su principal objetivo profesional es diseñar e implementar programas de bienvenida, retención y fidelización para fortalecer la relación con los clientes y el valor de la marca.
Conexión Emocional en CX
Publicó sobre la necesidad de conectar con los clientes a nivel emocional, creyendo que la verdadera lealtad surge de esta conexión.

Media Appearances

María has no verified media appearances

Work History

7-2024
Subdirectora Viaje del Cliente (Customer Journey) at GNP Seguros
8-2022 - 4-2024
Subdirectora de Cuidado del Cliente at Afore XXI Banorte
10-2018 - 12-2021
Head of Coface Global Solutions para México y Centro América at COFACE SEGURO DE CRÉDITO MÉXICO, S.A. DE C.V.
5-2017 - 10-2018
Gerente de Relaciones Comerciales & Servicio a Cliente at Afore XXI Banorte
5-2012 - 9-2013
Gerente de Daños Internacionales at Marsh

Education

2001 - 2006
Master of Business Administration - MBA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirectora Viaje del Cliente (Customer Journey) at GNP Seguros
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Insights For Selling To María

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from María

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will María move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can María take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And María

Personality Compatibility


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