Laura Elford

Trailblazer
DISC Type : DI

Director - Global Strategic Partnerships & Special Projects at Trip.com Group

Singapore

Overview

Laura has no verified overview

Personality Overview

Assertive

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

12-2025
Director - Global Strategic Partnerships & Special Projects at Trip.com Group
3-2023 - 9-2025
Senior Commercial Manager- Marketing & Partnerships at Skyscanner
1-2016 - 3-2023
Global Head of Partnerships - [Part of Trip.com Group] at Travix
7-2014 - 1-2016
Country Manager- Singapore at Travix
10-2011 - 7-2014
Regional Marketing Manager- APAC at Travix

Education

2004 - 2008
BSC Hons from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Singapore Job Level : Mid-senior Designation : Director - Global Strategic Partnerships & Special Projects at Trip.com Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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