Laura Elias

Observer
DISC Type : ic

Account Manager - Deloitte Green Dot Agency at Deloitte

Greater Chicago Area, United States

Overview

Laura Elias is a proven marketing leader with over 15 years of experience, currently serving as a Marketing Account Manager at Deloittes Green Dot Agency. She specializes in developing strategic campaigns, with past expertise in the legal, healthcare, and life sciences industries. Laura holds a Bachelor of Science from Indiana Universitys Kelley School of Business.

Outside of her professional role, Laura has expressed an interest in gardening and language learning, specifically Spanish. She focuses on building vocabulary around her hobbies to have better quality conversations.

Unique fact: Laura co-authored a 2015 article on the economics of breakthrough drug development in the prestigious scientific journal Nature Reviews Drug Discovery.

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

B2B Marketing Strategy
Has extensive experience developing marketing strategies for niche professional services, including the legal, risk, and compliance sectors from her time at Navigan.
Life Sciences Marketing
Her experience includes marketing for the healthcare and life sciences industries, further demonstrated by co-authoring a paper on breakthrough drug development.
Agile Project Management
Lists Agile Methodologies and Scrum as key skills in her current role, indicating a focus on modern, efficient project execution in marketing.

Media Appearances

Laura has no verified media appearances

Work History

10-2016
Account Manager - Deloitte Green Dot Agency at Deloitte
3-2014 - 10-2016
Marketing Manager at Navigant
10-2007 - 2-2014
Senior Marketing Coordinator at Navigant
4-2005 - 10-2007
Marketing Assistant and Marketing Coordinator at Goldberg Kohn
3-2004 - 4-2005
Marketing Assistant at Information Management Group

Education

1999 - 2003
Bachelor of Science (BS) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Chicago Area, United States Job Level : Middle Designation : Account Manager - Deloitte Green Dot Agency at Deloitte
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laura

Personality Compatibility


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