Laura Erhart, MBA

Questioner
DISC Type : c

Associate Marketing Director, Society Publishing Engagement at Wiley

Ankeny, Iowa, United States

Overview

Laura has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

6-2022
Associate Marketing Director, Society Publishing Engagement at Wiley
7-2018
Senior Marketing Manager at Wiley
7-2016 - 7-2018
Marketing Manager II at Wiley
2-2012 - 7-2016
Marketing Manager at Wiley
12-2008 - 2-2012
Community Relations Representative at Chestnut Health Systems

Education

2009 - 2011
MBA from Gies College of Business - University of Illinois Urbana-Champaign
2003 - 2007
BA from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Ankeny, Iowa, United States Job Level : Mid-senior Designation : Associate Marketing Director, Society Publishing Engagement at Wiley
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laura

Personality Compatibility


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