Laura Fiacco

Trailblazer
DISC Type : ID

Head of CS & CX Analytics at Kiwi.com

Barcelona, Catalonia, Spain

Overview

Laura Fiacco is the Head of CS & CX Analytics at Kiwi. com, specializing in translating data into strategic business decisions. Her career spans investment banking in New York to tech leadership roles in Dublin and Barcelona for companies like LinkedIn. She is a graduate of the University of Miami Herbert Business School.

Originally from Florida, Laura is an American expat currently living in Barcelona, Spain. Her professional journey has given her a diverse, global perspective, having also lived and worked in Dublin, Ireland. She is a recognized speaker on data and analytics.

An interesting work philosophy she shared comes from a former manager who would ban anyone working past 6 pm from taking on new projects.

Personality Overview

Charismatic

Achievement-Oriented

Persuasive

They are charming and have the ability to align others behind their decisions.  If they come to believe in your value proposition, they will be your champion. They like to keep things under control.

Topics They Care About

Value-Driven Analytics
Focuses on shifting analytics from traditional metrics to demonstrating business impact and ROI, ensuring data directly informs strategic decisions.
Data Storytelling
Advocates for storytelling as a key tool for analytics professionals to communicate complex data effectively to non-technical stakeholders and leadership.
Healthy Work Culture
Promotes work-life balance and believes teams perform better when their leaders are rested, as shown in her personal posts.

Media Appearances

Laura has no verified media appearances

Work History

4-2025
Head of CS & CX Analytics at Kiwi.com
4-2023
CX Analytics Team Lead at Kiwi.com
12-2021 - 3-2023
Senior Operations Analyst at FREE NOW
3-2020 - 12-2021
Senior Insights Analyst at LinkedIn
5-2018 - 3-2020
Insights Analyst, Sales Solutions at LinkedIn

Education

2011 - 2015
Bachelor’s Degree from University of Miami Herbert Business School
Education details unavailable from Stanton College Prep

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Head of CS & CX Analytics at Kiwi.com
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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