Laura Fiochetta

Initiator
DISC Type : Di

Assistant Director of Program Marketing at Penn State World Campus

Doylestown, Pennsylvania, United States

Overview

Laura has no verified overview

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

8-2014
Assistant Director of Program Marketing at Penn State World Campus
1-2011 - 1-2014
Managing Editor/Marketing Strategist at Affinity Connection, Inc
5-2003 - 8-2004
National Marketing and Advertising Manager at NEXTEL Communications Corporate Headquarters
3-2001 - 5-2003
Brand Product Marketing Manager at American Red Cross National Headquarters, Plasma Services
1-1997 - 3-2001
Senior Account Manager, Brand Development at KSK Communications

Education

1988 - 1992
BA from Sweet Briar College
1991 - 1991
JYO from University of London

More Information

Social Presence :

Prographics :

Exp : 25 Location : Doylestown, Pennsylvania, United States Job Level : Mid-senior Designation : Assistant Director of Program Marketing at Penn State World Campus
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


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