Laura Garduño Jiménez

Critic
DISC Type : C

Senior Sales Director - Perú at Belcorp

Peru

Overview

Laura is the Senior Sales Director for Perú at Belcorp, leveraging a deep background in marketing and consumer innovation. A results-driven leader with education from Kellogg, she is passionate about translating consumer insights into business action. Colleagues describe her as responsible, loyal, and capable.

Outside of her primary role, Laura is dedicated to continuous learning, recently completing a transformative sales course and earning certifications in Generative AI. She reflects on the importance of leadership in making a positive social impact and is passionate about new challenges.

Unique fact: Before her director-level roles, Laura co-founded a venture named Chapter & Verse.

Personality Overview

Objective Thinker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sales Transformation
Shared key learnings from a transformative sales course, emphasizing that for top performers, sales is not just a task but a lifestyle.
AI in Business
Follows developments in AI, sharing insights from Amazon's CTO on its role in augmenting human decision-making. Recently earned certifications in Generative AI.
Women's Leadership
Reflects on the role of women leaders in positively impacting society and believes that every small step can create a significant impact.

Media Appearances

Laura has no verified media appearances

Work History

4-2024
Senior Sales Director - Perú at Belcorp
6-2022 - 4-2024
Marketing Director Mexico at Belcorp
4-2019 - 6-2022
Consumer Innovation Director at Belcorp
5-2017
Co-Founder Chapter & Verse at Chapter & Verse
7-2011 - 7-2012
Consumer Marketing Manager Intern for Fabric Care BU at Procter & Gamble

Education

2019 - 2019
Branding from Kellogg Executive Education
2018 - 2019
Digital Marketing from General Assembly

More Information

Social Presence :

Prographics :

Exp : 9 Location : Peru Job Level : Senior Designation : Senior Sales Director - Perú at Belcorp
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laura

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laura

Personality Compatibility


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