Laura Gillenwater

Inquirer
DISC Type : cd

CFO VP Treasurer at Unity Health

Conway, Arkansas, United States

Overview

Laura Gillenwater is the CFO VP Treasurer at Unity Health, leveraging over 13 years of experience in healthcare finance and reimbursement strategy. A Certified Public Accountant, she earned her Master of Accountancy from Millsaps College and is an expert in optimizing financial performance for large hospital systems and rural health communities.

Outside of work, Laura is an avid reader and gardener who enjoys CrossFit and cooking. She is also a dedicated mother, often found spending time with her family, attending church, and cheering for her children at their various sporting events.

She was the 2012 Fred T. Neely Gold Medal Winner for achieving the highest score on the CPA exam in Mississippi.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Healthcare Finance
Her entire career is dedicated to healthcare financial strategy, including reimbursement optimization, cost reporting, and increasing profit margins for health systems.
Revenue Cycle Management
This was her focus as the former AVP of Revenue Cycle at Unity Health, a position she held before her promotion to CFO.
Data-Driven Strategy
She is an expert in the IRIS database and uses data analysis to develop financial forecasts and strategies for health systems.

Media Appearances

Laura has no verified media appearances

Work History

6-2025
CFO VP Treasurer at Unity Health
10-2023 - 6-2025
AVP Revenue Cycle at Unity Health
5-2010 - 10-2023
Senior Manager of Healthcare Reimbursement & Advisory at HORNE
6-2009 - 7-2009
Intern at Dixon Hughes Goodman LLP

Education

2010 - 2011
Masters of Accountancy from Millsaps College
2007 - 2010
Bachelor of Business Administration (B.B.A.) from Millsaps College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Conway, Arkansas, United States Job Level : Leadership Designation : CFO VP Treasurer at Unity Health
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura

Personality Compatibility


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