Laura Guzman in

Laura Guzman

Evaluator · DISC type DCS
Digital Marketing Lead at Privé Jets
📍 Bogotá D.C. Metropolitan Area, Colombia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Digital Marketing Lead
Location
Bogotá D.C. Metropolitan Area, Colombia
Personality Overview

How Laura shows up

Thorough Evaluator
Fast But Analytical
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Laura cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Digital Marketing Lead
Privé Jets
8-2022 - 11-2023
Paid Media Marketing Lead
Essity
2-2018 - 9-2022
Remote Growth Marketing Lead
Grow Marketing Strategy
9-2015 - 2-2018
Marketing Specialist
Universidad Icesi
3-2014 - 1-2015
Trade Marketing Associate
Quala S.A.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2017 - 2018
Master of Business Administration - MBA
Instituto Europeo de Posgrado - IEP
2006 - 2011
Bachelor's Degree in International Marketing and Advertising
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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