Laura Guzman

Evaluator
DISC Type : DCS

Digital Marketing Lead at Privé Jets

Bogotá D.C. Metropolitan Area, Colombia

Overview

Laura has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

9-2024
Digital Marketing Lead at Privé Jets
8-2022 - 11-2023
Paid Media Marketing Lead at Essity
2-2018 - 9-2022
Remote Growth Marketing Lead at Grow Marketing Strategy
9-2015 - 2-2018
Marketing Specialist at Universidad Icesi
3-2014 - 1-2015
Trade Marketing Associate at Quala S.A.

Education

2017 - 2018
Master of Business Administration - MBA from Instituto Europeo de Posgrado - IEP
2006 - 2011
Bachelor's Degree in International Marketing and Advertising from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : N/A Designation : Digital Marketing Lead at Privé Jets
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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