Laura Henson

Sharpshooter
DISC Type : CD

Founder / CEO at HVM Communications

New York, New York, United States

Overview

Laura Henson is the Founder and CEO of HVM Communications, a strategic public relations firm specializing in brand storytelling for mission-driven companies. With over two decades of experience, she focuses on elevating women leaders and innovators in venture capital, climate tech, and health tech. People who have worked with her often describe her as transformative, instrumental, and a master brander.

Outside of her communications work, Laura is a passionate advocate for womens empowerment, serving on the executive board for How Women Lead and the board of Goodnation. Her personal commitment to wellness is highlighted by her certifications as a Health Coach and a Yoga Teacher. A bio mentions she enjoys time with her husband, son, and dog.

She was named one of the "100 Women to KNOW in America" for 2025, recognizing her impact and influence.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Women's Empowerment
Actively elevates women leaders through HVM Communications and holds board positions at organizations like How Women Lead, focusing on leadership, investment, and philanthropy for women.
Impactful Storytelling
Her firm, HVM Communications, is dedicated to shaping authentic brand narratives and founder stories for mission-driven companies to create lasting change and impact.
Values-Aligned Investing
As an investor and board member, she advocates for using financial resources to drive change, particularly by investing in female-founded businesses and mission-driven initiatives.

Media Appearances

Laura Henson - How Women Lead. Featured in How Women Lead

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Laura Henson, CEO / Founder - HVM Communications. Featured in Featured.com

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Goodnation welcomes Laura Henson to the Board of Directors. Featured in Goodnation (Facebook)

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Work History

3-2006
Founder / CEO at HVM Communications
10-2024
Executive Board Member & New York Board Member at How Women Lead
1-2024 - 12-2024
Global Advisor for Women Leaders for the World at How Women Lead
12-2024
Member Board of Directors at Goodnation
7-2025
Member at THE WHAT ALLIANCE

Education

1996 - 2000
BA from Hollins University
1-1998 - 12-1998
Deuxieme Degre de la Sorbonne from Université Paris-Sorbonne

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Founder / CEO at HVM Communications
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If convinced, they can reach decisions quite fast.
  • Can Laura take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laura

Personality Compatibility


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