Laura Hetherington in

Laura Hetherington

Inspirer · DISC type di
Senior Manager of Demand Generation at DroneDeploy
📍 Austin, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Senior Manager of Demand Generation
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

How Laura shows up

Fast Adopter
Generous
Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Laura cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2025
Senior Manager of Demand Generation
DroneDeploy
4-2022 - 8-2025
Director of Demand Generation
ESO
10-2020 - 4-2022
Demand Generation Supervisor
Integrous Marketing
4-2019 - 10-2020
Senior Paid Search Specialist
Integrous Marketing
12-2018 - 7-2021
Barre Instructor
The Barre Code
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2012
Bachelor
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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