Laura Hetherington

Inspirer
DISC Type : di

Senior Manager of Demand Generation at DroneDeploy

Austin, Texas, United States

Overview

Laura has no verified overview

Personality Overview

Fast Adopter

Generous

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Senior Manager of Demand Generation at DroneDeploy
4-2022 - 8-2025
Director of Demand Generation at ESO
10-2020 - 4-2022
Demand Generation Supervisor at Integrous Marketing
4-2019 - 10-2020
Senior Paid Search Specialist at Integrous Marketing
12-2018 - 7-2021
Barre Instructor at The Barre Code

Education

2008 - 2012
Bachelor from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Middle Designation : Senior Manager of Demand Generation at DroneDeploy
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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