Laura Ivette Castaneda Salinas

Questioner
DISC Type : c

Director de gestión del talento at MRO Holdings Inc.

El Salvador

Overview

Laura Ivette Castaneda Salinas is the Director of Talent Management at MRO Holdings Inc. An Industrial Engineer with 17 years of experience, she specializes in implementing high-impact efficiency projects, organizational development, and digital transformation. She holds a Masters in Business Creation and Management.

Laura expresses deep pride in her team and her companys purpose, frequently posting about improving communities through their work. Her professional identity is strongly connected to fostering a positive culture and making an impact on peoples lives.

She has successfully led complex, large-scale regional projects, including the implementation of a multi-country Customer Service Call Center.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Employee & Customer Experience
Her profile consistently links employee culture and talent development with creating an exceptional customer experience through journey mapping and process improvement.
Cultural Transformation
A core part of her expertise involves implementing customer-centric cultural shifts within large organizations, which she highlights in her experience and headline.
Process Digitalization
With a background in Industrial Engineering, she focuses on projects that drive efficiency through automation, digitalization, and the application of Lean and Agile methodologies.

Media Appearances

Laura has no verified media appearances

Work History

5-2024
Director de gestión del talento at MRO Holdings Inc.
10-2020 - 5-2024
Dirección Ejecutiva Tigo People at Tigo El Salvador
7-2017 - 10-2020
Experience & Transformation Director at Tigo Costa Rica
8-2014 - 7-2017
Business Process Director at Tigo Costa Rica
7-2011 - 11-2014
Regional Process Development Manager at Millicom International Cellular (Tigo)

Education

2009 - 2010
Máster en Creación y Dirección de Empresas from Universidad Nebrija
2000 - 2006
Ingeniero Industrial from Universidad de El Salvador

More Information

Social Presence :

Prographics :

Exp : N/A Location : El Salvador Job Level : N/A Designation : Director de gestión del talento at MRO Holdings Inc.
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Insights For Selling To Laura Ivette

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Ivette is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura Ivette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura Ivette move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura Ivette take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura Ivette

Personality Compatibility


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