Laura Janness

Observer
DISC Type : ci

Founder, CSO at Orchard

New York, New York, United States

Overview

Laura Janness is the Founder and Chief Strategy Officer at the independent agency Orchard. A former strategist at Google Creative Lab and Barton F. Graf, she leverages her background in journalism from the University of Colorado Boulder to reshape how brands connect with people.

Originally from Colorado, Lauras first job was cleaning horse stalls at age 14. She is a passionate advocate for female empowerment in the workplace, encouraging her colleagues to confidently share their perspectives and “take up space. ”

To preserve creative freedom, she and her partners famously turned down backing from two major holding companies to launch their agency independently.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Independent Agencies
She has publicly stated that starting Orchard as an independent agency, despite offers from holding companies, was “worth it” for the freedom it provides.
Aspirational Advertising
Has authored articles arguing that the industry should move away from selling “outrage” and return to selling aspirations and positive brand connections.
Female Empowerment
Actively promotes an environment where women are encouraged to “Say more, ” a simple invitation she champions for them to take up more space in conversations.

Media Appearances

Jeff Kling, Laura Janness and Barney Robinson open agency Lightning .... Featured in Ad Age

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Laura Janness of @lightningorchard featured in Instagram post. Featured in Instagram

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Work History

2019
Founder, CSO at Orchard
2019
Founder & Chief Strategy Officer at Orchard
2019
Founder at Orchard
2011 - 2018
Chief Strategy Officer at Barton F. Graf 9000, LLC
2011 - 2011
Strategist at Google Creative Lab

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York, New York, United States Job Level : Leadership Designation : Founder, CSO at Orchard
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and then make their decisions.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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