Tom Yeshurun

Critic
DISC Type : C

Co-Founder & CEO at Civ Robotics

San Francisco, California, United States

Overview

Tom Yeshurun is the Founder and CEO of Civ Robotics, where he focuses on improving construction productivity and safety through automation. His vision is shaped by his direct experience as a construction engineer on large-scale infrastructure projects and his MBA from the Technion - Israel Institute of Technology.

Fueled by a passion for solving real-world challenges, Tom is dedicated to empowering people with technology. He channels his leadership experience from his time as an officer in the Israel Defense Forces to inspire his team to push technological boundaries and innovate within the construction industry.

His companys robots are deployed globally, marking coordinates on job sites across North America, Europe, the Middle East, and Australia.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Construction Automation
Founded Civ Robotics to automate repetitive field tasks, driven by his firsthand experience with inefficiencies and high costs in construction surveying.
Robotics in Surveying
His company's core mission is to automate construction layout with robotic systems, enabling crews to mark thousands of coordinates per day with high precision.
Customer-Led Innovation
Advocates for a "learner's mindset, " turning direct customer feedback and field uses into features that define his company's product roadmap, as detailed in a recent Forbes article.

Media Appearances

Why Civ Robotics trains construction engineers into sales reps instead of .... Featured in Spotify

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A Conversation with Civ Robotics CEO Tom Yeshurun. Featured in FFVC

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Solar Farm Robots with Civ Robotics' CEO Tom Yeshurun. Featured in YouTube

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Work History

6-2020
Co-Founder & CEO at Civ Robotics
3-2018 - 5-2020
Chief Executive Officer at Civdrone
6-2015 - 5-2018
Construction Engineer at Olizki
3-2007 - 12-2010
IDF ground forces officer at Israel Defense Forces

Education

2017 - 2018
Master of Business Administration - MBA from Technion - Israel Institute of Technology
2013 - 2016
Bachelor of Applied Science - BASc from Technion - Israel Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder & CEO at Civ Robotics
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tom

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tom take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tom

Personality Compatibility


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