Laura Jayne Smith

Laura Jayne Smith is the Founder and Creative Director of the hair extension brand LullaBellz, which she started from her university bedroom in 2011. A graduate of The Manchester Metropolitan University, she has led her company to create award-winning products stocked by major online fashion retailers.

Lauras public focus is centered on her brand and empowering women through transformational hairpieces. She expresses immense pride in her teams accomplishments and is passionate about building a brand that inspires confidence, indicating her work is a significant personal driver and a core part of her identity.

She personally handled all aspects of her business in its first year—from product design and social media to customer service and shipping—while finishing her final year at university.