Laura Jo Boynton

Examiner
DISC Type : cs

Brand and Marketing Communications Senior Manager at Darling Ingredients

Dallas-Fort Worth Metroplex, United States

Overview

Laura Jo Boynton is a marketing professional with over 20 years of experience in advertising, brand management, and communications. She currently serves as the Brand and Marketing Communications Senior Manager at Darling Ingredients. Colleagues describe her as exceptionally talented, creative, and a master of planning and coordination.

Outside of her corporate role, Laura Jo is a passionate supporter of youth development in agriculture. She actively engages with and supports community programs like the National FFA Organization, reflecting a deep commitment to nurturing future generations in the industry.

Unique fact: Laura Jo directed an in-house publication, "Portfolio Magazine, " which won a 2008 APEX award for excellence.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brand Marketing
Her entire 20+ year career has focused on developing strategic communications and managing brand image for companies like Darling Ingredients, American Woodmark, and Jaeger-LeCoultre.
Youth in Agriculture
Publicly expresses her passion for her role at Darling Ingredients, specifically highlighting her support for community programs like the National FFA Organization.
Creative Direction
Peers recognize her "natural eye for layout and detail. " She directed a corporate magazine that won a national APEX award for publication excellence.

Media Appearances

Laura has no verified media appearances

Work History

9-2022
Brand and Marketing Communications Senior Manager at Darling Ingredients
1-2013 - 9-2022
Regional Sales Representative at Valley Proteins, Inc.
5-2001 - 2-2013
Brand Marketing Manager at American Woodmark Corp
9-1995 - 9-2000
Advertising Manager at Jaeger-LeCoultre

Education

1990 - 1992
Education details unavailable from Shepherd University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Brand and Marketing Communications Senior Manager at Darling Ingredients
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Insights For Selling To Laura Jo

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura Jo is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura Jo

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura Jo move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Laura Jo take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Laura Jo

Personality Compatibility


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