Laura Katterhenry

Galvanizer
DISC Type : Id

Director of Marketing Operations at Watermark Retirement Communities

Tucson, Arizona, United States

Overview

Laura has no verified overview

Personality Overview

People-Oriented

Socially Adept

Trusting

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2025
Director of Marketing Operations at Watermark Retirement Communities
10-2022 - 4-2025
Director of Creative Services at Watermark Retirement Communities
1-2022 - 10-2022
Digital Marketing Project Manager at Watermark Retirement Communities
10-2021 - 1-2022
Marketing Communications Manager at Accelerate Diagnostics
2-2020 - 10-2021
Global Events & Marketing Campaigns Manager at Accelerate Diagnostics

Education

2002 - 2006
Bachelor of Science (B.S.) from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 16 Location : Tucson, Arizona, United States Job Level : Mid-senior Designation : Director of Marketing Operations at Watermark Retirement Communities
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Talk about some of the cool and impressive features of your product
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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