Laura Kozak, MA

Pioneer
DISC Type : sid

Chief Marketing Officer at University of Maryland, Baltimore (UMB)

Baltimore, Maryland, United States

Overview

Laura has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

6-2023
Chief Marketing Officer at University of Maryland, Baltimore (UMB)
10-2021
Senior Associate Vice President at University of Maryland, Baltimore (UMB)
4-2016 - 10-2021
Associate Vice President, Communications and Public Affairs at University of Maryland, Baltimore (UMB)
Assistant Vice President, Communications and Public Affairs at University of Maryland, Baltimore (UMB)
Director of Marketing at University of Maryland, Baltimore (UMB)

Education

1993 - 1995
Master of Arts (MA) from University of Baltimore
1984 - 1988
Bachelor of Science (BS) from Towson University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Baltimore, Maryland, United States Job Level : Leadership Designation : Chief Marketing Officer at University of Maryland, Baltimore (UMB)
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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