Laura Lanier in

Laura Lanier

Energizer · DISC type I
Director, Brand Strategy at Atlanta Falcons
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Current Role
Director, Brand Strategy
Location
United States
Personality Overview

How Laura shows up

Big Picture Person
Informal
Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Laura cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Director, Brand Strategy
Atlanta Falcons
3-2025 - 2-2026
Director, Marketing Integration and Operations
Atlanta Falcons
3-2023 - 3-2025
Senior Manager, Marketing
Atlanta Falcons
6-2018 - 3-2023
Marketing Operations Manager
Atlanta Falcons
4-2017 - 5-2018
Marketing Coordinator
Chicago Bears
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2012
Bachelor of Science
Indiana University - Kelley School of Business
2008 - 2012
Minors
Indiana University Bloomington
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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