Laura Panetta

Captain
DISC Type : DS

Director of Communications (North America) at Unilock

Greater Toronto Area, Canada

Overview

Laura has no verified overview

Personality Overview

Output-Driven

Long-Term Thinker

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

9-2025
Director of Communications (North America) at Unilock
5-2024 - 10-2025
Director Marketing - Residential (North America) at Unilock
8-2022 - 4-2024
Director Marketing - Trade at Unilock
2-2021 - 7-2022
Director, Contractor Programs at Unilock
2-2020 - 1-2021
Brand Director- Sun Care, Hand Hygiene, Men's Grooming at Edgewell Personal Care

Education

Bachelor of Commerce from Ryerson University
Business Administration Diploma - Marketing from Humber College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Communications (North America) at Unilock
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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