Laura Riley

Go-getter
DISC Type : d

Head of Regulatory Policy at Human Fertilisation and Embryology Authority

Greater London, England, United Kingdom

Overview

Laura has no verified overview

Personality Overview

Self-Confident

Decisive

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

2-2018
Head of Regulatory Policy at Human Fertilisation and Embryology Authority
9-2013 - 2-2018
Head of Ethics at Genomics England
7-2012 - 8-2013
Bioethics Consultant at Freelance
11-2011 - 6-2012
Project Leader at Nuffield Council on Bioethics
8-2010 - 11-2011
Senior Officer, Press and Public Affairs at The King's Fund

Education

2003 - 2004
Masters from King's College London
1995 - 1998
BA from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Regulatory Policy at Human Fertilisation and Embryology Authority
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura

Personality Compatibility


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