Laura Salinas Shaw

Critic
DISC Type : C

Vice President of Commercial Excellence at Impossible Foods

Dallas-Fort Worth Metroplex, United States

Overview

Laura has no verified overview

Personality Overview

ROI Driven

Critic

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Vice President of Commercial Excellence at Impossible Foods
7-2022 - 7-2025
Senior Director of Category at Chobani
1-2020 - 9-2022
Director of Category at Chobani
1-2018 - 12-2019
Senior Category Development Manager at Chobani
8-2014 - 1-2018
Category Manager at Chobani

Education

2002 - 2006
Bachelor’s Degree from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President of Commercial Excellence at Impossible Foods
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Laura

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laura

Personality Compatibility


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