Laura Sirk

Trailblazer
DISC Type : DI

Director of Marketing, Digital Strategy at Sotera Health Company

Greater Cleveland, United States

Overview

Laura has no verified overview

Personality Overview

Assertive

Informal

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

2023
Director of Marketing, Digital Strategy at Sotera Health Company
2021 - 10-2023
Marketing Director at Hinkley
2018 - 2021
Digital Marketing Content Manager at mDesign Home Decor
2017 - 2018
Account Director at Arras KEATHLEY
2015 - 2017
Account Supervisor at GO2

Education

2003 - 2007
Bachelor of Business Administration (B.B.A.) from Kent State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Director of Marketing, Digital Strategy at Sotera Health Company
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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