Laura Thornton

Enigma
DISC Type : cid

Consumer & Market Insights Leader - Cereal & Yogurt at General Mills

Minneapolis, Minnesota, United States

Overview

Laura has no verified overview

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

7-2023
Consumer & Market Insights Leader - Cereal & Yogurt at General Mills
4-2020 - 7-2023
Co-Founder - Corporate Venture Studio at General Mills
5-2018 - 4-2020
Consumer & Market Insights Manager - Dairy at General Mills
5-2017 - 5-2018
Consumer & Market Insights Manager - Best Practices at General Mills
10-2011 - 5-2017
Consumer & Market Insights Manager - Global Trends at General Mills

Education

B.S. in Neuroscience and Behavioral Biology from Emory University
Master of Marketing Research from University of Georgia - Terry College of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Consumer & Market Insights Leader - Cereal & Yogurt at General Mills
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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