Laura Zadravetz in

Laura Zadravetz

Trailblazer · DISC type ID
Vice President Marketing, Americas at IFS
📍 Charlotte, North Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Vice President Marketing, Americas
Job Level
Senior
Location
Charlotte, North Carolina, United States
Personality Overview

How Laura shows up

Assertive
Friendly But Fast
Values Relationships

They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Priorities

Topics Laura cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022
Vice President Marketing, Americas
IFS
1-2021 - 1-2022
VP Global Field Marketing
Inoapps
7-2019 - 1-2021
VP Global Demand Gen
Phrasee
3-2013 - 7-2019
Director of Marketing Communications
IFS
6-2012 - 3-2013
Director of Marketing - Service Management
IFS
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1991 - 1995
Bachelor of Science (BS)
University of Wisconsin-Madison
1987 - 1991
Education details unavailable
West Bend East High School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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