Laurel Eshbach

Observer
DISC Type : ci

Marketing Automation Manager at CertainTeed

Philadelphia, Pennsylvania, United States

Overview

Laurel has no verified overview

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Laurel has no verified topics they care about

Media Appearances

Laurel has no verified media appearances

Work History

11-2025 - 1-2026
Marketing Automation Manager at CertainTeed
12-2024 - 1-2026
CRM & Editorial Marketing Strategy Manager at CertainTeed
2-2023 - 12-2024
CRM Marketing Manager at CertainTeed
1-2020 - 2-2023
Marketing Automation Lead at CertainTeed
6-2018 - 1-2020
Consultant, Digital Marketing & Campaign Management at Accenture

Education

Bachelor's Degree from West Chester University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 15 Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : Marketing Automation Manager at CertainTeed
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Insights For Selling To Laurel

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laurel

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laurel move?

  • They like to analyze well and then make their decisions.
  • Can Laurel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laurel

Personality Compatibility


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