Lauren Backus

Enthusiast
DISC Type : i

Brand Marketing Manager at Boxed Water Is Better

Grand Rapids Metropolitan Area, United States

Overview

Lauren has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

9-2025
Brand Marketing Manager at Boxed Water Is Better
3-2022 - 9-2025
Social & Content Specialist at Boxed Water Is Better
10-2020 - 3-2022
Public Relations Associate at Lambert
10-2018 - 10-2020
Strategic Support Associate at Jackson
12-2019 - 1-2020
Study Abroad Program Assistant, London at Michigan State University - Eli Broad College of Business

Education

Bachelor of Arts - BA from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Grand Rapids Metropolitan Area, United States Job Level : Middle Designation : Brand Marketing Manager at Boxed Water Is Better
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lauren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lauren take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lauren

Personality Compatibility


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