Lauren Charalambous in

Lauren Charalambous

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Head of Performance Marketing (Global) at Astrid & Miyu
📍 London, England, United Kingdom

Lauren is transitioning from a successful career in performance marketing to build her own maternal wellness business. As the former Head of Performance Marketing for the global jewelry brand Astrid & Miyu, she has extensive experience in growth strategy, team leadership, and managing multi-channel paid media campaigns.

Inspired by her own journey, Lauren is now focused on supporting the mental and emotional health of mothers returning to the workplace. She is currently retraining in maternal mental health coaching to help women regain confidence and balance their career, identity, and caregiving responsibilities.

She has spoken on panels about new customer acquisition strategies for e-commerce brands.

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Experience
13 Years
Current Role
Head of Performance Marketing (Global)
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lauren cares about

Maternal Wellness
She is currently building a business focused on supporting the mental and emotional transition for mothers returning to work and is retraining in maternal mental health coaching.
Performance Marketing
As the former Global Head of Performance Marketing at Astrid & Miyu, she led strategy across all paid media, affiliates, and ATL advertising, driving fast-paced scaling.
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Career

Work history

1-2023 - 6-2025
Head of Performance Marketing (Global)
Astrid & Miyu
1-2021 - 12-2022
Senior Performance Marketing Manager
Astrid & Miyu
3-2020 - 12-2020
Performance Marketing Manager
Astrid & Miyu
10-2017 - 3-2020
Paid Media Manager
Reiss
10-2016 - 9-2017
Paid Social Director
PHD
In the press

Media appearances

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Education
2008 - 2011
Education details unavailable
University of Brighton
2001 - 2008
Education details unavailable
Kenilworth School & Sixth Form
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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