Lauren Charalambous

Evaluator
DISC Type : csd

Head of Performance Marketing (Global) at Astrid & Miyu

London, England, United Kingdom

Overview

Lauren is transitioning from a successful career in performance marketing to build her own maternal wellness business. As the former Head of Performance Marketing for the global jewelry brand Astrid & Miyu, she has extensive experience in growth strategy, team leadership, and managing multi-channel paid media campaigns.

Inspired by her own journey, Lauren is now focused on supporting the mental and emotional health of mothers returning to the workplace. She is currently retraining in maternal mental health coaching to help women regain confidence and balance their career, identity, and caregiving responsibilities.

She has spoken on panels about new customer acquisition strategies for e-commerce brands.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Maternal Wellness
She is currently building a business focused on supporting the mental and emotional transition for mothers returning to work and is retraining in maternal mental health coaching.
Performance Marketing
As the former Global Head of Performance Marketing at Astrid & Miyu, she led strategy across all paid media, affiliates, and ATL advertising, driving fast-paced scaling.
Team Leadership
Her social media posts consistently celebrate and credit her team members' contributions and successes, highlighting her focus on mentorship and collaborative leadership.

Media Appearances

Lauren has no verified media appearances

Work History

1-2023 - 6-2025
Head of Performance Marketing (Global) at Astrid & Miyu
1-2021 - 12-2022
Senior Performance Marketing Manager at Astrid & Miyu
3-2020 - 12-2020
Performance Marketing Manager at Astrid & Miyu
10-2017 - 3-2020
Paid Media Manager at Reiss
10-2016 - 9-2017
Paid Social Director at PHD

Education

2008 - 2011
Education details unavailable from University of Brighton
2001 - 2008
Education details unavailable from Kenilworth School & Sixth Form

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : N/A Designation : Head of Performance Marketing (Global) at Astrid & Miyu
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


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