Lauren Culbertson

Enigma
DISC Type : cdi

Director of Customer Marketing at Procore Technologies

Charleston, South Carolina Metropolitan Area, United States

Overview

Lauren has no verified overview

Personality Overview

Hard To Convince

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

4-2024
Director of Customer Marketing at Procore Technologies
8-2021 - 3-2024
Global Voice of the Customer Program Director at Procore Technologies
6-2020
Ambassador at Product Marketing Alliance
10-2023 - 6-2025
Product Marketing Advisor at LDC Consulting, LLC
11-2018 - 5-2025
Co-founder and CEO at LoopVOC

Education

2016 - 2017
Master of Business Administration (MBA) from UNC Kenan-Flagler Business School
2006 - 2011
Bachelor of Science from Wilbur O. and Ann Powers College of Business at Clemson University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Customer Marketing at Procore Technologies
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lauren

Personality Compatibility


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