Lauren Ephrat

Enigma
DISC Type : dic

SKU Fall '25 Track Brand Founder at SKU

New York, New York, United States

Overview

Lauren Ephrat is the Founder & CEO of DOGISTRY, a premium pet accessories brand. With an MBA from Hofstra University and a background at firms like Trinchero Family Estates, she is a results-oriented leader with strong vision. Her brand has won back-to-back Pet Innovation Awards and has been featured by Oprah and VOGUE.

Outside of her company, Lauren is passionate about animal welfare and supports rescue organizations. As an executive member of Dreamers & Doers, she actively engages with a community dedicated to amplifying the pursuits of female entrepreneurs. She also values the role of mentorship in professional growth.

Her company, DOGISTRY, won major Pet Innovation Awards two years in a row: Harness of the Year (2023) and Leash of the Year (2024).

Personality Overview

Challenger

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Premium Pet Products
As the founder of DOGISTRY, she is focused on creating functional, fashion-driven essentials that redefine the modern pet lifestyle with an elevated style.
CPG Brand Growth
She participated in the SKU accelerator program, which is designed to help founders transform emerging consumer packaged goods (CPG) brands into household names.
Women in Business
She is an Executive Member of Dreamers & Doers, a community that amplifies the entrepreneurial pursuits of extraordinary women through connection and opportunities.

Media Appearances

Lauren has no verified media appearances

Work History

8-2025
SKU Fall '25 Track Brand Founder at SKU
9-2021
Founder & CEO at DOGISTRY at Dogistry
8-2021 - 8-2023
Executive Member at Dreamers & Doers®
2021 - 8-2021
Managing Director at Trinchero Family Estates
3-2018 - 4-2021
Northeast Division Manager at Delicato Family Wines

Education

8-2019 - 5-2021
Master of Business Administration - MBA with Distinction from Hofstra University
1998 - 2001
Bachelor of Science (BS) from Florida International University

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : SKU Fall '25 Track Brand Founder at SKU
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lauren

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lauren take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lauren

Personality Compatibility


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