Ryan Deal

Commander
DISC Type : D

Director, Customer Success Emerging Market at Pathful Inc.

Asheville, North Carolina, United States

Overview

Ryan Deal is a customer success and sales director with 14 years of experience building go-to-market systems and digital revenue engines, primarily in SaaS and E-Commerce. A graduate of the University of North Carolina Asheville, colleagues describe him as a strong leader who provides excellent customer service.

Beyond his core responsibilities, Ryan is passionate about the professional community surrounding Customer Success, actively engaging with peers and sharing insights. He is a firm believer in leaning on core values, a concept he adopted from Jim Collins book "Good to Great, " to drive his work and leadership style.

Unique fact: He single-handedly built a B2B sales program from the ground up to over 750 organizations, generating $1M in annual revenue.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

CS Leadership
Was invited as a guest on the Next Hire podcast to discuss his leadership philosophy and approach to cross-team collaboration as a CS leader.
Building Revenue Engines
His professional focus is on creating "digital revenue engines from scratch" and leading high-performance teams to exceed revenue and retention goals.
The CS Community
Posted about his belief that the Customer Success community is filled with "THE BEST people, " highlighting his passion for professional networking.

Media Appearances

Ryan has no verified media appearances

Work History

12-2024 - 1-2026
Director, Customer Success Emerging Market at Pathful Inc.
7-2022 - 12-2024
Senior Manager of Customer Success at Pathful Inc.
5-2021 - 7-2022
Customer Success Team Lead at VirtualJobShadow.com (Now Pathful)
3-2020 - 5-2021
Customer Success Manager at VirtualJobShadow.com (Now Pathful)
2-2012 - 1-2020
Wholesale Services Manager at Dog Tag Art, LLC at Dog Tag Art, LLC

Education

2006 - 2010
Bachelor of Arts (B.A.) from University of North Carolina Asheville
2002 - 2006
High School Diploma from Durham School of the Arts

More Information

Social Presence :

Prographics :

Exp : 18 Location : Asheville, North Carolina, United States Job Level : N/A Designation : Director, Customer Success Emerging Market at Pathful Inc.
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ryan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If convinced, they can reach decisions quite fast.
  • Can Ryan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ryan

Personality Compatibility


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