Lauren Fuhrer

Inspirer
DISC Type : id

Director of Marketing & Communications at Michael Best & Friedrich LLP

Greater Wilmington Area, United States

Overview

Lauren has no verified overview

Personality Overview

Achievment Oriented

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

3-2024
Director of Marketing & Communications at Michael Best & Friedrich LLP
7-2023
Board Treasurer at North Carolina World Trade Association
1-2022 - 3-2024
Strategic Initiatives, Director at Michael Best & Friedrich LLP
7-2020 - 1-2022
Director Of Operations at Forrest Firm, P.C.
7-2018 - 7-2020
Chief Operating Officer at SportGait

Education

2011 - 2013
MBA from UNC Wilmington
2003 - 2007
Bachelor's degree from Saint Vincent College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Wilmington Area, United States Job Level : Mid-senior Designation : Director of Marketing & Communications at Michael Best & Friedrich LLP
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lauren take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lauren

Personality Compatibility


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