Lauren Hansen

Organizer
DISC Type : Sd

Director, Global Integrated Marketing - DTS at Xperi Inc.

Portland, Oregon, United States

Overview

Lauren has no verified overview

Personality Overview

Trusting Of Others

Pleasant

Somewhat Formal

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

8-2023
Director, Global Integrated Marketing - DTS at Xperi Inc.
2-2021 - 9-2023
Senior Product Marketing Manager: Consumer Electronics, Home and Mobile at Xperi Inc.
5-2020 - 2-2021
Integrated Marketing Manager at Xperi Inc.
5-2017 - 3-2019
Account Supervisor at mcgarrybowen
11-2014 - 5-2017
Senior Account Executive at Grey Group

Education

2006 - 2010
Bachelor's degree from University of San Francisco
Education details unavailable from La Salle Catholic College Preparatory

More Information

Social Presence :

Prographics :

Exp : 15 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Director, Global Integrated Marketing - DTS at Xperi Inc.
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lauren

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lauren take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lauren

Personality Compatibility


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