Lauren Holloway

Critic
DISC Type : C

Graphic Designer at City of Port Phillip

Greater Melbourne Area, Australia

Overview

Lauren is a thoughtful UX/UI and Graphic Designer with experience across retail, tech, and publishing. She specializes in creating user-friendly digital products, from e-commerce platforms to online ordering systems. People who have worked with her describe her as talented, positive, focused, and a supportive leader.

Personality Overview

Precise

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

User-Centered Design
Her recent focus has been on applying user-centered research to inform intuitive and functional UI solutions for complex systems like Point of Sale and online ordering platforms.
E-commerce Experiences
She has significant experience designing for retail brands, creating digital campaigns, social content, and web updates to improve customer engagement and journeys.
Continuous Learning
She recently upskilled by completing a UX/UI design course and certification from Academy Xi to enhance her ability to create intuitive and accessible digital products.

Media Appearances

Lauren has no verified media appearances

Work History

5-2025
Graphic Designer at City of Port Phillip
3-2022 - 2-2025
UI Designer at Zwift International Pty Ltd
10-2017 - 3-2022
Digital Designer at Sole Motive
5-2017 - 3-2022
Digital Designer at Sole Motive
8-2016 - 3-2017
Freelance Graphic Designer at Luxury Retail Group

Education

1998 - 2000
Diploma from Mediatek
Matric from Danville Park Girls High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Melbourne Area, Australia Job Level : Middle Designation : Graphic Designer at City of Port Phillip
URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lauren

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lauren

Personality Compatibility


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