Ricardo Torres

Critic
DISC Type : C

Channel Account Executive (UC & CX) at RingCentral

Cleveland, Ohio, United States

Overview

Ricardo is a bilingual Enterprise Sales Executive with over seven years of experience specializing in CX contact center and UC growth. He focuses on value-based selling and strategic account acquisition, drawing on his marketing education from The Ohio State University and Cleveland State University.

As a passionate tech enthusiast, Ricardo is driven by the goal of helping society advance into the 21st century. This mission appears to be a core motivator behind his professional focus on modern communication and cloud technologies, aligning his career with a forward-thinking personal interest.

He successfully managed a portfolio exceeding $12M in annual recurring revenue, driving 43% net-new account growth through strategic prospecting.

Personality Overview

Negotiator

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

CX & UC Solutions
Has over 7 years of experience driving growth in the contact center and unified communications space for major and enterprise accounts.
Channel Partnerships
His current role focuses on cultivating strategic partnerships with industry partners and resellers to accelerate pipeline growth for UC/CX projects.
Cloud Transition
In a previous role, he successfully converted 72% of clients from on-premise solutions to the cloud, driving significant recurring revenue.

Media Appearances

Ricardo has no verified media appearances

Work History

2-2022 - 8-2025
Channel Account Executive (UC & CX) at RingCentral
10-2019 - 2-2022
Cloud Business Development Partner at Jenne, Inc
6-2017 - 11-2018
B2B Financial Software Consultant II at Intuit
8-2014 - 12-2014
Media Sales Executive - Planning at The Madison Square Garden Company
7-2010 - 12-2012
Bilingual Retail Sales Leader at T-Mobile

Education

Marketing/Marketing Management from The Ohio State University
8-2011 - 2017
Bachelor’s Degree from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Cleveland, Ohio, United States Job Level : N/A Designation : Channel Account Executive (UC & CX) at RingCentral
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ricardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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