Lauren McCollum

Judge
DISC Type : Dc

Head of Category Planning - Grocery Drinks at Sainsbury's

London, England, United Kingdom

Overview

Lauren has no verified overview

Personality Overview

Features Driven

Generally Skeptic

Fast But Wary

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

5-2025
Head of Category Planning - Grocery Drinks at Sainsbury's
12-2024 - 4-2025
Head of Category Planning - Grocery Food at Sainsbury's
12-2023 - 5-2025
Category Planner - Beers, Wines & Spirits at Sainsbury's
1-2020 - 7-2021
Senior Client Manager at Nectar360
3-2019 - 1-2020
Client Manager at Nectar360

Education

2010 - 2014
Bachelor's Degree from Durham University
2003 - 2010
High School from Coleraine High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Category Planning - Grocery Drinks at Sainsbury's
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lauren take some risk or not?

  • The risks don’t matter much to them.

You And Lauren

Personality Compatibility


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