Lauren Mullaly

Observer
DISC Type : ic

Marketing & Communications at Econ Dev Southeast NB / Dev écon Sud-Est NB

Moncton, New Brunswick, Canada

Overview

Lauren is a marketing and communications professional with expertise in SEO, content strategy, and brand development. She has a strong background in promoting New Brunswick through past roles with Tourism New Brunswick and the Moncton Wildcats Hockey Club. She holds a business degree from the University of New Brunswick.

Outside of her marketing career, Lauren is a passionate wedding, branding, and lifestyle photographer. She enjoys being active, cooking, hiking, and spending time with her dog, Rosie. She started her photography journey after creating her own food blog, showcasing her entrepreneurial spirit and creative drive.

Unique fact: Her professional photography business grew out of a food blog she started in 2020 called "Maritime Glutton".

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Tourism Marketing
As a former Web Content & SEO Strategist for Tourism New Brunswick, she has deep experience promoting the region through digital channels.
Brand Storytelling
Her photography business focuses on capturing authentic stories for weddings and business branding, merging her marketing skills with her creative passion.
SEO & Content
She has direct experience in SEO research, website audits, and planning SEO-driven content strategies from her time with the Government of New Brunswick.

Media Appearances

Lauren has no verified media appearances

Work History

4-2026
Marketing & Communications at Econ Dev Southeast NB / Dev écon Sud-Est NB
1-2024 - 8-2025
Marketing and Communications Manager at Moncton Wildcats Hockey Club
9-2022 - 1-2024
Web Content & SEO Strategist at Government of New Brunswick / Gouvernement du Nouveau-Brunswick
11-2021 - 9-2022
Advertising Coordinator - Tourism, Heritage and Culture (THC) at Government of New Brunswick / Gouvernement du Nouveau-Brunswick
5-2021
Owner/Photographer at Lauren Mullaly Photography

Education

Lauren has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Moncton, New Brunswick, Canada Job Level : N/A Designation : Marketing & Communications at Econ Dev Southeast NB / Dev écon Sud-Est NB
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lauren

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They like to analyze well and then make their decisions.
  • Can Lauren take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lauren

Personality Compatibility


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