Lauren Purcell

Energizer
DISC Type : I

Head of Platforms and Investments Marketing at AMP

Greater Sydney Area, Australia

Overview

Lauren has no verified overview

Personality Overview

Relationship Oriented

Informal

Imaginative

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

3-2022
Head of Platforms and Investments Marketing at AMP
1-2021 - 3-2022
Portfolio Lead, Content Marketing at AMP
6-2017 - 1-2021
Senior Manager, Content Marketing at AMP
10-2014 - 7-2015
Senior Marketing Manager at Macquarie Group
1-2013 - 9-2014
Segment Marketing Manager at Macquarie Group

Education

Bachelor's Degree from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Platforms and Investments Marketing at AMP
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lauren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lauren take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lauren

Personality Compatibility


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